Startups should be Data-Informed, not Data-Driven
Data doesn’t dictate; it informs.
Every team I’ve been a part of takes a data-informed approach, not a data-driven approach.
Atlanta startup fundraising in March 2023
AdPipe, Cognosos, Growfin.ai, Infinite Giving, ketteQ, LoadzPro, Loupe, Makeswift, Speedscale, Switchyards, Vital, and Westhill
Start with basically
Start with “basically.” It’s more interesting. It’s more memorable. It’s the way users will describe your product to other users.
Bye bye Boston’s Boylston base
We had a front-row seat to the Patriots Super Bowl parade, the stream of thousands of Boston Marathon finishers, and a daily view of the Public Garden.
Product-Market Fit is knowing, not thinking
There is no guessing when you hit product-market fit. It will be obvious to all who can see your data.
Don’t ask ‘Why?’
Instead, I try to ask ‘What’ and ‘How’ and ‘Tell me about’ questions if I want to learn more.
Two essential books for those in marketing or growth
Whenever a new team member joins my team, I gift two books I find essential for those in marketing or growth roles.
Scattered convictions for December 2022
Convictions on my mind lately through interactions with my team, other founders, and other entrepreneurs.
The formula for great copywriting
Great copywriting is the ability to make the reader feel seen, their problems understood, and then proposing a solution in a short, easily understandable way.
Marketers: Remove the word ‘help’
If you want your marketing to do more, remove the word ‘helps’ from copywriting.
How to get nowhere
Two states of mind that will get you nowhere. Three states of mind that will get you somewhere.
2022 Coffee
I take coffee entirely too seriously and I need someone to hold me accountable.
We raised $9 million to build the “Fidelity for crypto”
Crypto had a miserable summer, which made our story all the more impactful.
Becoming a Moon Bites advisor
The world needs guilt-free chocolate snacks. Say hello to Moon Bites.
The future is in-person
I think LinkedIn's new hybrid office is a blueprint for future companies, large and small.
Notes
📕 Highlights and thoughts from articles and books.
✏️ Thoughts, maxims, and others’ insights.
🎙 Interesting moments from (mostly) business, startups, and technology podcasts.