Your brand is your customer’s reaction to your emails
Your brand isn’t your logo. It’s not your font, your color scheme, or the clever subject line you wrote last week.
Build a brand that speaks clearly
Without knowing where I am, you know exactly where I am.
Great startup descriptions
These are some of my favorite single-sentence startup descriptions lately.
How to name your startup: The See, Say, SEO Rule
Maybe my most controversial startup opinion is that your company name doesn't matter.
"This is a Coke bottle. It's not a crystal ball."
Nick Saban just handed Coke a golden marketing opportunity.
Brand >> Content >> Social
Aligning these three strategies ensures not only brand coherence but also effective reach and impact.
The Pee Party
Viral moments can't happen until you let your creatives try and find the edges of the brand.
How to name your startup
I love this formula from Josh Constine for creating a startup name.
Notes
📕 Highlights and thoughts from articles and books.
✏️ Thoughts, maxims, and others’ insights.
🎙 Interesting moments from (mostly) business, startups, and technology podcasts.