Startup Failure Rates in 2025

Startups are hard. The data proves it.

If you're building a company in 2025, here's the uncomfortable math you're up against and why it should fuel your urgency, not your fear.

Failure is still the default

Some things never change.

Founders don’t always understand how steep the curve really is. Most aren’t planning for this level of attrition or operating with the urgency it demands.

Why startups fail

It’s rarely just bad luck. I only believe startups fail for two reasons, but let’s get granular. The most common causes are entirely preventable:

These aren’t just stats. They’re early warnings. If you’re seeing any of them in your own company, take action now.

Money doesn’t solve everything anymore

From 2013 to 2021, you could throw money at almost any problem. Raise another round. Hire your way out. Buy growth.

That era is over.

The message is clear: You can’t count on capital to cover weak strategy, a poor product, or slow execution.

Founders today have to win with discipline, not just dollars.

What this means for founders

The biggest mistake is assuming you have time. Startups don’t usually die because of a single catastrophic event.

They die because of slow decay: delayed decisions, ignored issues, postponed pivots, and half-hearted hustle.

Treat these stats like a checklist. Audit your company against them. Then move faster than the averages.


Need a wake-up call? Read ‘Assume your startup will die’ and why fighting to stay alive might be the best mindset you can have.

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Assume your startup will die

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