Polarizing startup ideas are great

Polarizing startup ideas tend to be the ones that provide outsized results.

"Stay in a stranger’s house?!" ➔ 🛌 Airbnb

"Get in a stranger’s car?!" ➔ 🚗 Uber

"Watch a stranger play video games?!" ➔ 👾 Twitch

"Get your groceries from a stranger’s trunk?!" ➔ 🛒 Instacart

"Let a stranger walk your dog?!" ➔ 🐶 Rover

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Your brand is your customer’s reaction to your emails

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Should startups do crowdfunding? No.