Polarizing startup ideas are great

Polarizing startup ideas tend to be the ones that provide outsized results.

"Stay in a strangerโ€™s house?!" โž” ๐Ÿ›Œ Airbnb

"Get in a strangerโ€™s car?!" โž” ๐Ÿš— Uber

"Watch a stranger play video games?!" โž” ๐Ÿ‘พ Twitch

"Get your groceries from a strangerโ€™s trunk?!" โž” ๐Ÿ›’ Instacart

"Let a stranger walk your dog?!" โž” ๐Ÿถ Rover

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Your brand is your customerโ€™s reaction to your emails

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Should startups do crowdfunding? No.