Love this post, and I love these questions from Aviel Ginzburg, who says, “If you can't answer a definitive 'yes' to all five of these questions, you're not going to make it through 2024.”

1. So, are you truly solving a critical problem?

2. Are you indispensable?

3. Are you tackling something challenging and unique?

4. Are you better than your competitors?

5. Will you fight to the death to win?